Jobs at Profound

Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay.

Profound is on a mission to help companies understand and control their AI presence. We’re building cutting-edge tools that analyze AI-generated content, provide transparency, and empower organizations to make informed decisions about their AI footprint.

Profound is pioneering a new category of marketing infrastructure for the AI era, helping brands understand and control how they appear in AI-generated answers. As consumers increasingly turn to ChatGPT, Claude, and other AI assistants to research products, traditional SEO and media strategies are losing relevance. Profound has become the control center for this generative internet, processing over 100 million AI search queries a month across 18 countries and six languages, with early adopters including Indeed, MongoDB, and Ramp. Brands using Profound report AI assistants already driving more than 15 percent of referral traffic, growing at double-digit rates each month. By offering not just insights but the ability to generate AI-optimized content in one click, Profound provides an indispensable toolkit for CMOs navigating the shift from marketing to humans to marketing to superintelligence.

The traction and conviction are strong. The company has raised $35 million in Series B funding led by Sequoia with participation from Kleiner Perkins, Khosla, Saga, and South Park Commons. Founders James Cadwallader and Dylan Babbs bring complementary strengths: Cadwallader’s experience scaling Kyra with Fortune 500 brands gives him unique perspective on marketing dynamics, while Babbs leads a world-class engineering team in New York focused on hard reasoning-model problems. In less than three years, Profound has moved from stealth to being referenced on public earnings calls, reflecting how quickly this has become a boardroom issue. As AI assistants become the new distribution channel for consumer decisions, Profound is positioned to be the universal platform that brands rely on to manage their visibility, influence, and growth in the age of superintelligence.

Written as of August 2025